Privacy policy

Home Style Direct Pty Ltd (ACN 2909 715 9487 (“HSD”) understands that you value your privacy and wish to have your personal information kept secure. For these reasons, HSD places a high priority on the security of information we hold. We have developed this policy to inform you of how we manage your personal information and maintain its integrity and security.

We are bound by the Privacy Act 1988 and must comply with the National Privacy Principles. You can find more information about the Privacy Act and the National Privacy Principles at the Office of the Australian Information Commissioner (OAIC) website at www.oaic.gov.au

While we believe in keeping your personal information highly secure, we also believe that you have the right to be informed about how we deal with that information so, if on reading this policy you are unclear on any of the matters or simply want more information, please contact us on the telephone number or addresses provided below.

We reserve the right to review, amend, update, or change this Privacy Policy from time to time to reflect its practices and obligations under Privacy Laws. This Privacy Policy was last updated on June 21st, 2023.

When you place an order with us, you are agreeing for us to contact you in the future about any new products, sales & offers. You can always choose to opt out of these at any time.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.homedirect.com.au.

When you visit our website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website. We refer to this automatically collected information as “Device Information”.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, AfterPay, ZipPay or PayPal), email address, and phone number. We refer to this information as “Order Information”.

How is your personal information used?

At our company, we utilise the personal information we collect in various ways. Primarily, we use the Order Information to fulfill any orders you place through our website. This involves processing your payment details, arranging shipping, and providing you with invoices and order confirmations. Additionally, we employ the Order Information for the following purposes:

Communication: We use this information to keep in touch with you regarding your orders, updates, or any relevant inquiries.

Email & SMS: By submitting the form and signing up for texts, you consent to receive marketing text messages (e.g. promos, cart reminders) from Home Style Direct Australia at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Msg & data rates may apply. Msg frequency varies. Unsubscribe at any time by replying STOP or clicking the unsubscribe link (where available).

Risk and Fraud Prevention: We screen our orders to identify and mitigate potential risks or fraudulent activities, including analyzing your IP address.

Personalised Marketing: We may use your Order Information in accordance with your preferences to offer you information or advertising related to our products or services.

Regarding the Device Information we collect, its primary uses are as follows:

Risk and Fraud Mitigation: We utilize this information, particularly your IP address, to screen for potential risks and fraudulent activities.

Website Optimisation: We generate analytics based on the Device Information to enhance and optimize our website. This analysis helps us understand how our customers browse and interact with the site and evaluate the effectiveness of our marketing and advertising campaigns.

Additionally, through our digital marketing channels such as Instagram, Facebook, and Google, we utilize device information to improve our marketing efforts.

We also collaborate with third-party service providers such as Meta and Google, who assist us in delivering online services, including personalized advertising and website analytics. These third parties may collect anonymous internet usage data and engage in social media interactions using cookies and other tracking technologies like web beacons. For instance, personalized advertising allows us to tailor the content and delivery of ads on third-party websites and online services to individuals who have previously visited our website (known as remarketing). The purpose is to present ads and content that we believe may be relevant to you. Targeting may also occur based on factors such as location (determined via IP address), gender, age, and interests. During these instances, no personal information is collected. These third parties may transfer the collected information to other entities as required by law or for processing on their behalf.

We have partnered with Impact, which may collect personal information when you interact with our digital platforms. This collection may include IP addresses, digital identifiers, details about your web browsing and app usage, as well as your interactions with our properties and advertisements. The collected data serves various purposes such as personalizing offers or advertisements, analyzing how you engage with websites or ads, and supporting other commercial objectives. For further information about the collection, usage, and your rights regarding personal information, please refer to our privacy policy at the following link: https://impact.com/privacy-policy/